There are practically plenty of ways to track visitor behaviors online but what happens when your business to a great extent depends on phone calls! This is where the new age concept such as phone call analytics, call tracking and call monitoring plays its part. Sure; you can track call with a systematic call tracking solution in place.
Online, we have plenty of ways to track visitor behavior such as tracking cookies, ad retargeting, heat maps, click tracking etc, however as soon as that person picks up the phone, we’re lost. But we don’t have to be. A systematic web call tracking solution in place can take you places. As a matter of fact; without call tracking, you have no idea what web pages that caller has visited.
Also not all customers enjoy filling out lead forms. This means inbound phone calls are 10-15 times more likely to convert than an inbound web lead. It thus becomes clear - if you’re not tracking your phone calls, you’re leaving money on the table. Online call tracking solution thus stands as the most important aspect to consider. Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Thus it makes sense to rely on phone call analytics in assessing the success and failure of your ad campaign.
Online call tracking services thus assigns each visitor a unique phone number that will sync with the Google Analytics if dialed. When the visitor calls, you will be able to track what keywords they used to find you, measure the length of the call and what pages they’ve viewed before & after the phone call takes place.
With full integration of call data into Google Analytics and Adwords optimizing campaigns to call conversion and increasing your ROI is simple. Also in case of web call tracking using only real-time data ensures the highest level of data accuracy and provides actionable and timely business intelligence on your or your client’s campaigns.
For more information please visit: http://www.avanser.com.sg/