Choose the best online call tracking solution

Of course; online call tracking or more precisely the whole concept of web call tracking has hit hard the society.

In simple terms, call tracking is the ability to trace phone calls back to the person who initiated the call as well as the relevant advertising channel that prompted this call.

However the question remains unanswered – how to choose the best call tracking solution? As a matter of fact; evaluating the call tracking software depends on a number of critical factors. Let’s not deny; it is often easy to pick some solution that offers a slick interface at low prices however ignoring some of the more important aspects should not be done.

Here are a few factors to consider when looking for the best online call tracking solution – 

Dynamic number generation – there is no denying that a good phone call tracking application should be able to generate numbers dynamically for your campaigns.

Integration with third party services – the online call tracking solution you choose should provide you the ultimate freedom to integrate the Call Tracking software with other tools that you use within your organization.

Detailed analytics - Of course; the Call Tracking solution should cover you on all the basic analytics like caller id, call time and date, caller location, call source, call duration and caller details.

It’s time to measure online advertising with a reliable call tracking solution in place. AVANSER’s solutions thus allow clients to know where calls are coming from and makes it easy to track cost per lead in REAL TIME.

For more details please visit: http://www.avanser.com.sg/

About web call tracking and online call tracking solution

There are practically plenty of ways to track visitor behaviors online but what happens when your business to a great extent depends on phone calls! This is where the new age concept such as phone call analytics, call tracking and call monitoring plays its part. Sure; you can track call with a systematic call tracking solution in place.

Online, we have plenty of ways to track visitor behavior such as tracking cookies, ad retargeting, heat maps, click tracking etc, however as soon as that person picks up the phone, we’re lost. But we don’t have to be. A systematic web call tracking solution in place can take you places. As a matter of fact; without call tracking, you have no idea what web pages that caller has visited.

Also not all customers enjoy filling out lead forms. This means inbound phone calls are 10-15 times more likely to convert than an inbound web lead. It thus becomes clear - if you’re not tracking your phone calls, you’re leaving money on the table. Online call tracking solution thus stands as the most important aspect to consider. Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Thus it makes sense to rely on phone call analytics in assessing the success and failure of your ad campaign.

Online call tracking services thus assigns each visitor a unique phone number that will sync with the Google Analytics if dialed. When the visitor calls, you will be able to track what keywords they used to find you, measure the length of the call and what pages they’ve viewed before & after the phone call takes place.

With full integration of call data into Google Analytics and Adwords optimizing campaigns to call conversion and increasing your ROI is simple. Also in case of web call tracking using only real-time data ensures the highest level of data accuracy and provides actionable and timely business intelligence on your or your client’s campaigns.

For more information please visit: http://www.avanser.com.sg/

Call tracking solution to measure online advertising and to track ad source

Sure; you can track online advertising, you can measure online advertising and also track ad source with a call tracking system in place. Of course it is now possible to take greater control of your business with real time call tracking solution.

Tracking every inbound call will enable you to make better informed decisions, easily evaluate the effectiveness and ROI of your marketing campaigns plus deliver real time business intelligence on internal systems and processes. Call tracking fully hosted solution requires no hardware or software, with multi level access from anywhere in the world via the service provider’s online portal.

Businesses that use telephone and online call tracking system thus experience many benefits, including increased advertising efficiency and lost opportunity rescues. Of course it is a lot easy to measure online advertising.

Track online advertising and calls to measure your targeted advertising efforts: If you place a unique call tracking number on each one of your direct mail offers it also allows you to do more in-depth analysis on the value of each advertising AND THYS track ad source, track calling times, ROI and cost per call.

Handling CSI issues is easy with a call tracking system in place. With immediate access to incoming call recordings, along with the costumer's name and phone number, puts service managers in a better position to immediately respond to CSI issues.

Whether you want to measure online advertising, track online advertising or track as source it is impossible to deny the significance of a strategic call tracking solution in place.

For more details please visit: http://www.avanser.com.sg/

Make call tracking system your ally

Let’s ask a straightforward question - why do marketers use call tracking at all? The answer is however simple – marketers use call tracking because they want to close the loop on their marketing spend.

The logic is thus pretty simple – if you are not using online call tracking or telephone call tracking then you are not getting the credit for a portion of the work which you may be doing. This is because for many businesses, especially for the local businesses, call is indeed a predominant lead channel. In fact, 64% of local businesses say calls are the best leads they receive. And this is where the significance of telephone call tracking system comes into play. 

It is also to be mentioned that local businesses aren’t the only ones that cares about phone calls. If the marketing department of any organization is not using call tracking to analyze lead data and to measure ROI they would not be getting credit for 30 percent of the revenue they generate.

So, how do the agencies use online and telephone call tracking?

Every organization big, small or midsized value call tracking because it provides client stickiness; it helps agencies acquire and retain clients.

Take greater control of your business with real time call tracking solution. Tracking every inbound call will enable you to make better informed decisions, easily evaluate the effectiveness and ROI of your marketing campaigns plus deliver real time business intelligence on internal systems and processes.

Moreover; if an agency has a dissatisfied client, call tracking data can keep that client from leaving. Organizations can also use online call tracking to optimise your online campaigns and to maximise your ROI. Well; what’s more? Never miss a potential sales call again with AVANSER's Missed Call Notifications! Further an automated announcement that identifies the ad source which generated the call. Make call tracking system your ally and encourage direct customer engagement.

For more information please visit: http://www.avanser.com.sg/

You can now track online advertising

Without much ado about anything let us come to the point straight – you can now track online advertising, ad source and even track your leads. It’s no magic and now as the call tracking system stand as a staggering reality lead tracking becomes easier.

As a matter of fact; if you are advertising online and some or all of your sales come from phone calls or in person meetings, then you surely know that it’s no way easy to calculate your return on investment (ROI) from your ad spend. This is where you need a solid tracking system to track ad source. Let’s not deny; if you can’t track the sales back to the ads and keywords or websites that generate those sales then you are missing quite a lot. Because without tracking the ads you won’t be able to identify whether or not you are generating positive ROI!

You need to track online advertising otherwise it’s nearly impossible to optimize and scale the campaign if your ads appear to be working.

The call tracking service providers has simplified things. Their dynamic numbers enable online marketers to automatically display a unique tracking number on a website according to the specific keyword, PPC ad, search engine, referring website or banner ad to track which online traffic sources generate phone leads. Yes, this in short lead tracking is all about. With full integration of call data into Google Analytics and Adwords optimizing campaigns to call conversion and increasing your ROI is simple.

Using only real-time data ensures the highest level of data accuracy and provides actionable and timely business intelligence on your or your clients’ campaigns.

Features of the system that track online advertising

• Identify which keywords are delivering results

• Integrate call data into Google Analytics and other 3rd party platforms

• Determine exact cost per lead for online campaigns

For more information please visit: http://www.avanser.com.sg/

About call recording and call monitoring services

Shake hand with technology. Discover new technology to track ad source and also to improve your sales conversion. For the uninitiated; we are talking about the call recording and monitoring services. Yes, nowadays the service providers can help you to start measuring the most over looked metric in your business - your phone calls!

As a matter of fact; the call monitoring and tracking system allows you to know where calls are coming from. It makes it easy to track your costs per lead in real time. In order to track ad source, tracking and monitoring your calls stand as a great option. The professionals thus provide you the ultimate ability to track your phone calls from your organic web traffic or from the pay per click campaigns through dynamically-generated phone numbers.

This means; you can now access real-time online reports anytime and any time of the day. You can thus track on call geography, time of day, call duration and more with a state of the art call monitoring and call tracking system in place. Moreover; all calls are recorded hence you can evaluate how your admissions reps and customer service agents perform.

Features of the call recording service - 

• Call Recording

• Advertising source of calls

• Call volume

• Call trends - including hourly/weekly and monthly activity reports

• Location of callers

Believe it or not; if you do not track your phone calls, you are actually missing out quite a lot on knowing the true effectiveness of your online marketing.

If you are not monitoring your call you are also missing out on a hoard of information about how your employees interact with your customers.

Call recording, tracking and monitoring system allow you to track phone calls from any source, any website, any advertising campaign - online as well as offline.

Of course; this will help you not only improve the effectiveness of your Internet marketing efforts, but also give your customer service and sales a boost!

For more information please visit: http://www.avanser.com.sg/